How To Choose The Right LEGO Sets
When Ole Kirk Christiansen began making wooden toys, stepladders, and ironing boards at his home workshop in Billund, Denmark, he likely never imagined that his colourful bricks would become one of the most successful toy brands in the world.
He and his son Godtfred were able save Lego from disaster by taking it in an opposite direction.
Ole Kirk Christiansen
Ole Kirk Christiansen is a Danish carpenter who grew up in a small town in the countryside. He turned his love for whittling into one of world's favorite toys. The construction toys, known as LEGO bricks, are sold in over 130 countries around the world are loved by kids as well as adults.
The shop he worked in was destroyed in 1924 by a fire that was started by two of his sons mischievously burned some wood shavings. Ole rebuilt his business despite the loss of materials. He soon started selling wooden toys.
In the heyo-craze in the 1930s, the company produced too many yoyos that were not sellable. The company was almost bankrupt. Vejle Bank provided a loan and Ole was able rebuild the factory. He renamed the company Leg Godt (Danish for "play well") to reflect the new direction it was taking.
Godtfred Christiansen
Godtfred Kirk Christiansen died in his home in Billund, Denmark. He was the son of a businessman who helped his father grow his company of wooden toys to an empire that spans the globe. He was a senior of 75.
Following the destruction of a fire in the family's wood toy warehouse, Godtfred decided the company should concentrate on toys made of plastic. His brothers, Karl and Gerhardt--who had been the directors of plastic and wood product manufacturing respectively--disagreed.
During a ferry ride to the London toy fair in London, Godtfred met with one of the buyers who suggested that instead of creating exclusive toys, manufacturers should create a system in which sets of toys are interlocked. This resulted in the creation of the current Lego design, which has tubes and studs, which was patented on 28th January 1958.
The Kiddicraft Brick
In the 1940s, a company known as Kiddicraft introduced "Kiddicraft Self Locking Building Bricks". The blocks were rectangular hollow plastic with four studs on the top. Each stud was inserted into studs of another block and allowed them to be stackable.
In the time that Kirk Christiansen and Godtfred visited a British supplier of the first injection molding machine, the salesperson presented them with these bricks to show the types of toys that could be produced with it. Kirk Christiansen, whether was aware or not that the bricks were patentable, copied them and changed their name to Lego. The result was a toy empire that still makes billions of dollars in the present. Hilary Fisher Page, the creator of Kiddicraft died in the year 1957.
Machine for molding plastic
Lego bricks are among the most sought-after toys in the world. Their popularity is due to the fact that they're kid-friendly, durable, and versatile. They can be built into anything from cities to spaceships and have inspired many creations by children worldwide.
Godtfred's thought process for the stud and tube system was a result of an interaction with a toy buyer. The buyer suggested that the toy makers should develop a system which sets of toys can be interconnected and used to construct various kinds of structures. The Lego system was created from the idea. Sets containing furniture pieces and dollhouses were released in 1971. Additionally, the Lego's transportation options were expanded by ships and boat sets, which included hull pieces floating.
The Town Plan
In the 1980s Lego established a new benchmark with the Technic series, which had intricate mechanical parts, and nine years later the company introduced the smiling yellow Minifigure citizens that now are featured in its themed play sets. That same year Lego introduced Duplo, a line of larger blocks for younger children that cannot easily manage the smaller initial bricks.
In the present, Lego is a global toy empire with 10 theme parks and an animated movie franchise. Although it has expanded, the brand has managed to retain a loyal base. Lego is renowned for its loyal customers because it feels more like a family member than a commercial company.
The Ninjago theme
Lego has grown into so much more than a simple toy. In 1998, Lego was named Toy of the Century. It beat out teddy-bears and Barbie. The company has a huge media empire that includes books, TV shows, as well as theme parks.
The company also offers an array of programmable robots named Mindstorms that have contributed to the development of the company's education strategy. Seymour Papert, the founder of the concept of constructionism as well as the company's educational philosophy, believes that children are most effective when they create things.
Ninjago is now the primary theme for Lego conventions and also the film inspired massive collaborations. The very first LEGO set, Ninjago City, 70620, has influenced the other LEGO themes.
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